Skip to content

Bossfidence

Working Mom Lifestyle Blog

  • Home
  • About
  • Blog
    • Lifestyle
    • Success Tips
    • Recipes
    • Toddler Lifestyle
    • Small Biz Highlight
    • Wellness
    • Beauty
    • Templates
  • Services
  • Contact
    • Newsletter
    • Press Kit
  • Home
  • About
  • Blog
    • Lifestyle
    • Success Tips
    • Recipes
    • Toddler Lifestyle
    • Small Biz Highlight
    • Wellness
    • Beauty
    • Templates
  • Services
  • Contact
    • Newsletter
    • Press Kit
Millennial Moment | Southwest Legging Co.
Millennial Moment

Millennial Moment | Southwest Legging Co.

July 17, 2017July 14, 2017 Bossfidence-Admin Leave a comment
1 | Tell me about your company… What does your company do?

My company is Southwest Legging Co. I design leggings, capris, and shorts – and soon tunics, shirts, and dresses! We have beautiful cactus and succulent prints, as well as crazy stuff like animals and food! They are made locally in Arizona, and all of our fabric is custom printed for us. We produce in really small batches, but I love that I can reorder more of whatever people love, so no one has to miss out. Our whole mission is to encourage and build women up – so making people happy is a big piece of that.

2 | How long have you been in business or developing your brand?

I had this crazy idea back in September of 2016. We officially launched pre-sales in January. It’s been a bumpy road to say the least.

3 | What are some challenges you have faced being an entrepreneur?

When people ask me what challenges we’ve faced, I have to laugh. Literally everything that could go wrong has done so. Our initial sampling process was a huge disaster. When we were in pre-sales, some of my startup cash was stolen. I’ve had production batches go bad or get delayed by weeks and weeks. I’ve learned that having huge challenges doesn’t mean that you aren’t on the right path. Hard things are usually worth it!

4 | How much has social media impacted your business?

Most of our marketing is social media. Instagram brings us about a third of our customers, and the rest are personal referrals through Facebook. I think in the future most people will be buying their clothes through online or small local shops that are small businesses! We are also starting to venture into collaborations and influencers.

5 | What makes you unique to other professionals in your space?

I’m not really aware of anyone else doing U.S.A.-made small-batch custom-printed leggings like I am. I’d love to connect with anyone who is.. no luck yet. Everyone else produces in China, but I wanted to support our local community and provide a higher quality product.

6 | What advice can you give to your fellow millennial entrepreneurs?

I think it’s important that you love the grind. If you start a business thinking you’ll just makes tons of money and have a glamorous lifestyle, you’re probably going to be disappointed. You need to enjoy the actual work of doing all of these different jobs – marketing, customer service, product development, etc. and just filling orders day after day. I write a personal note in every order and I love being able to bless each customer with a little appreciation.

7 | Bossfidence is all about finding your bliss and building your confidence, how did you know that you needed to branch out from your comfort zone?

I made a huge leap moving our production from China to Arizona. I was so scared about the cost increases and the risk that it wouldn’t work out. But I’ve learned to lean into the hard things. It’s had massive rewards so far, and I am so excited to continue seeing the results.

8 | Who is your biggest influencer or inspiration?

Probably my favorite other boss babe is Amber Marker. She owns Declan + Crew, and she has built an amazing community around her brand. She’s very heartfelt. I learned from her that you can still be incredibly gracious and loving even when your business gets pretty big. She’s also taught me to be incredibly authentic with every part of my business.

9 | Anything else Bossfidence.com should know about your company? 

I have a little assistant, Rosie. I LOVE setting this example for her, and taking her to meetings. Being a mom-boss is the best!

 Click here to purchase your own Southwest Leggings

I absolutely LOVE my Southwest Leggings! I have 5-6 pairs and I wear them to the gym, to work with knee high boots, lounging on my couch, EVERYWHERE. They are so silky soft and I love the little pocket where I can keep my keys during my workout.

Related

Daily Boutique Deals
AestheticBossfidenceBossfidenceBabesEntrepreneurFashionFemaleEntrepreneurLeggingsMadeInTheUSAMamaBossMomBossMomsWhoWorkSAHMStayAtHomeMomUSAFashionWomenInBusinessWomenWhoWorkWorkoutPantsYogaPants

Related Posts

Easter Basket for Your Toddler < 2
Easter Basket for Your Toddler < 2
How to Grind Distraction Free (as a Work from Home Mom)
How to Grind Distraction Free (as a Work from Home Mom)
The Importance of Women in Leadership Positions
The Importance of Women in Leadership Positions
Millennial Moment | Shop RinaKat
Millennial Moment | Shop RinaKat

Post navigation

Beauty Sanctuary | Meet Marissa and Brittany
Millennial Moment | Erica Carter

Drop a line, I would love to continue the discussion Cancel reply

Welcome!

Tell Me What You’re Looking For…

Hey, There!

Hey, There!

Sara Chambers, Founder
Welcome to my blog! Here you'll find musings about pets, journal entries about my travels, and a shameless plug or two (or three). I'm always looking for cool people to work with. Contact me!

Instagram

Instagram has returned invalid data.

Follow Me!

Now in the Shop

After a time she heard a little pattering of feet in the distance, and she hastily dried her eyes to see what was coming. It was the White Rabbit returning, splendidly dressed, with a pair of white kid gloves.
Buy Now
Now in the Shop

Subscribe

Stay up to date via our weekly newsletter.

Blog River

Paradisus Grand Cana Luxury All-Inclusive Resort | Punta Cana, Dominican Republic
Lifestyle ➤ December 20, 2022

Paradisus Grand Cana Luxury All-Inclusive Resort | Punta Cana, Dominican Republic

This past November 2022, we decided to take a tropical adventure to Punta Cana, DR, we stayed at Paradisus Grand Cana, a luxury resort.

Read More
How everhome™ Northern Oak Rigid Core SPC Vinyl Flooring Elevated Our Home.
Lifestyle ➤ December 13, 2022

How everhome™ Northern Oak Rigid Core SPC Vinyl Flooring Elevated Our Home.

I had the great opportunity to partner with everhome floors. What I love about everhome is the QUALITY. It is unmatched. Their floor designers have thoughtfully curated a boutique collection of high-quality Rigid Core SPC vinyl for every interior style, with shades and finishes inspired by the latest in home décor trends. 

Read More
3 Florida Epic Staycation Destinations with a Toddler
Lifestyle ➤ June 27, 2022

3 Florida Epic Staycation Destinations with a Toddler

So you want to plan a vacation but you’re wanting to keep it Florida local. What does that look like? How far is too far? What types of destinations are out there? Do we hotel...

Read More
  • Home
  • About
  • Blog
    • Lifestyle
    • Success Tips
    • Recipes
    • Toddler Lifestyle
    • Small Biz Highlight
    • Wellness
    • Beauty
    • Templates
  • Services
  • Contact
    • Newsletter
    • Press Kit
© 2023 | Designed by Little Theme Shop
 

Loading Comments...